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Congratulations – hiring a Pinterest manager is a *wise* step forward for your growing business. It’s a strategic investment that promises to enhance your brand’s presence and attract more leads.
While many business owners might opt for a general social media manager, choosing a specialist in Pinterest management can yield greater results, such as increased leads, expanded brand reach, and long-term engagement.
However, the process can be overwhelming for business owners, especially when many things are not being told or hidden from them.
Recently, I spoke with a client who had a negative experience with a Pinterest manager. Despite their promises, the results were disappointing.
Upon investigation, I discovered the manager was part of a broad agency that also handled various other social media tasks. The Pinterest account they managed was underperforming, and even a brief glance at the account revealed significant issues—a major red flag.
I need to explain to the client how my approach differs from their previous experience. What went wrong with their past Pinterest management and why their account didn’t perform as expected.
I also decided to present you in this blog post a few things you should definitely know before hiring somebody to manage your Pinterest account, to help avoid wasting money on ineffective services.
But first of all,
You Will Learn About:
What Is a Pinterest Manager?
As a business owner, you likely have numerous responsibilities and struggle to find time for Pinterest marketing. This is where a Pinterest manager becomes valuable.
A Pinterest manager handles all aspects of your Pinterest presence, from designing pins to tracking performance. This lets you concentrate on other important areas of your business.
Pinterest is a visual social media platform where users share images and videos to inspire each other. It serves as a digital mood board for everything from cooking ideas to style trends, establishing it as one of the leading consumer and online service platforms in the world.
Secret Things No Pinterest VA Talks About
If you’re considering hiring a Pinterest manager, even for a small task like an audit or strategy session, here’s a secret checklist you should know to ensure you’re choosing the right person.
1. Analytics results.
Many Pinterest managers keep their analytics reports vague or overly complex, hiding crucial performance data from you.
They may present only surface-level metrics like monthly views and impressions without showing how many of these people actually engaged with your pins or clicked on your website (counted as outbound clicks).
Numbers can be interpreted in various ways. What looks like a successful pin might not always translate into real business results.
I bet that you really care more about people coming to your website to buy or do something than hundreds of thousands of impressions to your Pins or profile.
2. Overpromising results.
Be wary of managers who promise overnight success or rapid results. Building a successful Pinterest presence takes time and consistent effort.
A reputable Pinterest manager should provide realistic expectations and a strategic plan that focuses on gradual, sustainable growth rather than quick fixes. The key-solution here is to look for someone who emphasizes long-term strategy and ongoing optimization.
3. They’ve worked with every niche (but don’t know your business).
Many Pinterest managers use one-size-fits-all tactics, ignoring the unique needs of your business. They may not customize their approach to fit your brand’s specific goals and audience.
Choose a manager who understands your business, have some experience in the past with your niche and develops a tailored strategy that aligns with your unique objectives.
4. They will SEO-optimize your pins with hashtags, emojis and many keywords.
I think you’re familiar with these Pins, they have that type of description, with excessive hashtags, search keywords, or even bad, a lot of emojies. If your next manager works with that type of strategy when working on your Pinterest SEO, you’re guaranteed to fail, because:
- Your manager will show you huge views and impressions on your Pins and profile. And he will say that it’s job is ‘magnific’ and per your expectations, hiding you the real result,
- Your clicks to the blog website, shop store or other type of website you have. And that brings to the rule: NO TRAFFIC = NO REVENUE.
- That strategy works for skyrocketing views, but not for real results. And if we take as an example, how many times when you viewed a pin of full hashtags, emojis without a sentence on first place you were really interested and clicked on? And how many times did you saw and clicked on a Pin that has a personal description with a few sentences, explaining what the Pin is about and how it would help you, using a few SEO words? That’s the difference of quality over quantity. But why Pinterest VAs don’t tell you this? There are 2 variants: they don’t know how the strategy naturally works or are too lazy to implement it.
5. Ignoring your input (to save your time).
If a Pinterest manager doesn’t involve you in the content creation process or fails to incorporate your feedback, the content may not align with your brand’s messaging. Look for a manager who values your input and collaborates with you to ensure that the pins reflect your brand’s voice and resonate with your audience.
A typical manager might say ‘he will work on everything himself to save you time’. Believe it or not, he will have less chances to create something that your potential audience will love.
6. Paid ads aren’t always necessary.
While paid ads can accelerate your Pinterest growth, they’re not a magic fix. Organic growth is entirely achievable with the right strategies, though it demands time and effort.
A skilled Pinterest manager should emphasize building a solid organic presence and use ads strategically, rather than relying on them as the sole method for driving success.
7. Consistency over perfection.
Pinterest managers might not emphasize this, but it’s often more effective to post regularly with less polished content than to aim for perfection with fewer posts.
Consistency helps keep your audience engaged and boosts visibility, whereas focusing solely on perfecting each post can slow down your content output. Prioritizing steady, frequent updates can drive better results and maintain audience interest over time.
8. Success takes time – pinterest algorithm is a mistery.
Pinterest doesn’t reveal all the details of its algorithm. Managers may not always know why some pins perform better than others.
But certain thing is that growth results come for those who focus on the long-term, that are consistent and come up with fresh new pins every day. Pinterest loves every time new Pins over duplicate ones.
If someone promises fast results, be cautious.
Final Conclusion – Where To Find A Pinterest Manager?
If you’re ready to work with a passionate Pinterest marketer and start seeing results from your account, I recommend working with a freelancer from Fiverr Pro. It has a curated catalog featuring Fiverr’s top freelance talent, 100% vetted.
If you’re still on a budget, you can search for other sellers on Fiverr that charge less, starting from just $5.
Best of luck in finding the perfect Pinterest manager for your brand!
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its s.o. crazy #4, i didnt know about it never, thank you so much