Are you struggling to make money with email marketing? These little-known email marketing tips will keep you ahead of 98% of the competition, with high open rates and hot prospects—‘five stars, buy again, yes please’.
As an email marketer myself, I have learned the hard way how to start email marketing effectively, grow an email list, nurture, educate, and make money from it.
You are going to learn about the best tried-and-true email marketing tips, how to do email campaign design, the right email marketing strategies and how to write an effective marketing email.
You need to keep in mind that 98% of email marketers send boring emails to their audience.
If you take a look at the last 10 or 100 emails in your inbox, it’s more likely that you’ve clicked on personal ones. Sent by your family, your partner, colleagues, etc.
That’s what you are going to learn in this post—how to write personal emails that get clicks.
After reading this post, you will understand how to increase email deliverability, open rates, and finally get hot cash sums from your email list.
This post is all about the hottest email marketing tips to kickstart your success.
Best Email Marketing Tips For 2025
1. Always write differently than everyone else.
If you want to be authentic and send real emails to your audience, don’t follow the rat race.
Always have your personal style of writing, even if it causes some subscribers not matching your point of view.
It is much better to have your own ideas and thoughts in place than following popular templates and styles. They are too saturated and often boring.
In that way, you’ll have quality subscribers and get rid of those who can’t be with you.
2. Look personal (not commercial).
People are so frustrated about business emails, promotional emails and everything that tries to sell them.
You’ll want to consider having a personal sender name along with the email address (such as name@yoursite.com).
This will look like it was sent from a friend or colleague, with better chances of open rates.
3. Have the right mindset.
You cannot think sending your first email along with your product or service, expecting to get a lot of sales from the start.
Even if your message looks personal and valuable, there are a lot of reasons you can’t do this in the first place:
- You haven’t given enough value and helpful information to your subscribers
- Your domain has no history or email deliverability score
- You haven’t nurtured or educated your audience fully enough to turn cold prospects into hot leads ready for your offer’s price
- You’ll have high chance of spam or red flags
Your mindset plays an important role if you want to start email marketing and win on the long-term. Always think about your audience’s needs before trying to charge them.
4. Use the best email marketing service.
To make sure your deliverability score is at the highest level and not killed by unsafe email service platforms, I recommend using one of these options:
- ActiveCampaign— the most reliable paid email service, ranked #1 for deliverability
- MailerLite— the best free alternative, up to 500 subscribers
- MailChimp— the simplest to use without headaches
Each one has different purposes, but you need to make sure what are your main needs and choose the best one for you.
5. Avoid HTML Emails.
Simply because you can send beautiful emails with colors, buttons and graphic designs doesn’t mean you will get high attention or create deep hooks.
You need to question yourself if you would always click on these kinds of emails. Would that type of emails be sent to you by your friends or personal individuals? Would you try sending that to someone to get their attention?
The biggest difference between personal and commercial emails is the same as plain text emails vs. HTML emails.
If you want to send business emails, you will have to include your logo in the HTML. If you want to send personal emails, you have to be good on attracting emotions by words, storytelling, and selling the words.
Always know the difference.
6. Warm up the audience before profiting.
The best method to profit from your email list is to give as much value as possible besides the action you want them to take.
Remember: always calculate the price of your product, service, or whatever you want them to do in comparison to the perceived value and information in the audience’s mind from you.
To exercise this, imagine you’re looking to buy bread at the market. You would analyze the value inside it, and if it’s worth it, you would pay the price and take it, because the bread’s value is much higher than its cost.
This will be your reference to see when you can send a $5 product, a $1,000 service, or a simple sign-up to a website.
7. Focus on long form emails.
If you’re in doubt that your subscribers won’t read your email at all, you’re wrong. When the value provided requires more length and more words, you’re completely right to do so.
Just make sure to structure your email visually so it is well-spaced and airy, with one sentence per line, ensuring readers won’t perceive it as long or requiring much effort to read.
In that way, you should always win every time you come up with long form emails.
8. Test, test, test.
This is the biggest advice on the long-term game I can give you as an email marketer to succeed.
Testing is the most powerful strategy to really get deep into your customer’s specifics, how they react and what do they enjoy.
You have to learn a lot, keep improving or changing what doesn’t work, but it’s the safest way to get better in front of your subscribers and charge more from their pockets.
The key here is to be consistent and patient, and you’ll overcome all your competitors and even the best marketing talents.
9. Know you can’t please everyone.
Every individual is different and may not be interested in buying something from you or even reading your emails. By understanding this, you can regularly perform this task:
- Analyze all your subscribers and remove those who are inactive, haven’t clicked, or haven’t purchased anything from you;
- Clearly show the ‘Unsubscribe’ link at the bottom of every email, so you’ll save time for yourself;
- Keep your valuable subscribers and continue to grow.
10. Focus on long-term than short-term wins.
If you want to send 3 emails and ask for a purchase in the third one, it’s more likely you’ll get a few quick sales, but also a lot of unsubscribes, or even worse—spam or ignored emails.
But if you send 11 emails and ask for something in the eleventh one, you’ll get more sales and even fewer unsubscribes or spam complaints.
11. Schedule emails on the best times.
As the last tip to make sure your emails are in front of your subscribers, you shouldn’t send a 2 a.m. email. It will go unread almost 100% of the cases.
Weekdays, especially after work hours in the evening, are the best time to send your emails. On weekends, the best time is in the morning, but I personally choose it as the second option.
Testing the best times will help you a lot in the long-term. Remember to know the time zone of your subscribers to send emails when it fits well.
The Bottom Line
As you can see, getting prepared for email marketing is not as easy as it seems. You have to implement the right strategies with the right mindset to ensure you’ll succeed in the long run and make it worthwhile.
Like everything else, there is competition, so you need to get better if you want to take the chunk.
Leave a Reply